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And I don't think it'll be so bad and I know it won't be so bad

Posted on 2010.04.09 at 19:10
Current Music: The Living End - Pictures in the Mirror
There are three commercials on tv now that have really got me thinking. They feature three different actresses, all at different points of their career. These commercials are not necessarily bad, but more on the “uncomfortable” side. I’ve decided to write about them here in hopes that I can make some sense of them.
Commercial one features the young successful actress Ellen Page and Cisco Systems, which as far as I can tell is a company that makes telecommunication devices. The main storyline in this series of commercials seems to be that Ms. Page is returning to her small Canadian hometown, which apparently runs exclusively on Cisco Systems despite being in Canada which as well know, is at least 10 years behind the rest of the world on everything. What makes these commercials stands out to me is that fact that they exist. Ellen Page is 23 and seems to have a successful career to look forward to. I figure she has to still have some Juno money left over and it’s not like she hasn’t worked since then. Perhaps she’s thinking her career might not last and she’s cashing in while she can. That actually might not be that stupid of a move.

Commercial two is a little more troubling. It is the I Can’t Believe It’s Not Butter commercial with Megan Mullay. Mully is best known as Karen on the long running NBC sitcom Will and Grace. She had a short lived daytime talk show, and has appeared here and there since then. So she’s doing well for herself. So someone needs to explain to me why she’s dancing around in a supermarket aisle singing about butter like spread. Again, it’s not a stupid thing to want to make sure you have enough money, but there’s a line. I don’t know if she’s crossed that line but doing a lame dance while praising I Can’t Believe It’s Not Butter to the strains of a badly written parody written to the tune of “Turn the Beat Around” sure is toeing the line a bit. “Humiliating” is probably too strong of a word, but “Embarrassing” isn‘t strong enough. I mean really, check this shit out: http://www.youtube.com/watch?v=vbLuE3K8Lxg

Commercial three is by far the most troubling. Jamie Lee Curtis for Activia. For those who may not know, Activia is a kind of yogurt that makes you have to…drop the kids off at the pool. And Jamie Lee Curtis is more than happy to let you know all about it. Jamie Lee Curtis gets constipated and eats some yogurt to get things moving again. This is something you cannot now unknow. Jamie Lee Curtis is 51 years old and has had a long career, going all the way back to the original “Halloween” movies where she had the lead role of Laurie Strode. She’s a best selling author and married to Christopher Guest. She does not need the money. I am sure of it. So why is she on my TV telling me about this stuff? I don’t need to know about her digestive system’s issues. I understand that companies have to advertise, but this is not the way to do it. Let’s not put the mental picture of Helen Tasker on the crapper into the minds of American audiences. I know there are some celebrities who will only endorse things they actually use and that’s admirable, but this is just a little too honest for me.

- jb

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